Optimized for Real Estate Professionals
CHALK Digital operates a comprehensive platform for digital advertising, bringing the power of highly targeted, efficient ads to your real estate business. We work closely with agents like you to create capabilities that meet your unique needs for maintaining visibility across your client base and promoting traffic to current listings.
Precise Targeting
User-Friendly Ads
Reach Your Audience
Your digital ads appear where your clients and prospects spend much of their time – in mobile apps, visiting popular websites, and on connected televisions. Advertising with CHALK is affordable and efficient, delivering your ads in the specific neighborhoods relevant to the buyers and sellers that you serve. Clients expect you to be an expert in using digital capabilities to merchandise and promote their property and interest – Using CHALK not only effectively supports your business but also demonstrates your digital expertise with unmatched campaign performance.
CHALK Digital Solves Your Biggest Real Estate Challenges…
• “Help me build my network.”
• “Help me get buyer attention to my new listing.”
• “Help me find new sale listings.”
Frequently Asked Questions
What does CHALK Digital do?
We provide a variety of powerful solutions for the delivery of digital advertising using location, lifestyle, and consumer profiles to find and target high-potential in-market audiences for your real estate business.
Our exclusive services are fully integrated into the Berkshire Hathaway HomeServices REsource Center and Marketing systems, so we draw from Berkshire Hathaway HomeServices approved and valued content to make ad creation and campaign execution easy and effective.
Why CHALK Digital?
Glad you asked. First, we ONLY focus on Berkshire Hathaway HomeServices, and we do not support any of your national competitors. Your CHALK real estate products have been uniquely designed and optimized based upon requirements from Berkshire Hathaway HomeServices; be assured that the powerful digital advertising capabilities we make available to you are used only by the Berkshire Hathaway HomeServices network. Your data and marketing are kept in the family.
Can I define my own marketplace or territory?
Yes! With CHALK you can define your market down to the street level. No more wasting advertising on broad zip codes or radius that don’t reflect your target market. Best of all, it’s easy as painting your area using our target location map draw tool. To get started try using Ad Builder Service (ABS) in the App Launcher.
Can I target and reach specific households, addresses, or contacts?
Yes! Go beyond territories using email addresses or postal mail addresses to digitally target households on a one-to-one basis. Best of all, if we don’t know, match, or reach the digital address of your contacts you pay nothing. To get started try using Automated Target Marketing (ATM) in the App Launcher.
Do you guarantee delivery of the ads that I have paid for?
Yes! Unlike some other digital advertising providers, we don’t rely on “best efforts” or minimum delivery excuses. If you pay for a specific amount of ads, we will deliver that amount or provide a credit or refund on the unused the portion of the campaign.
Is there help and training available?
Yes! We offer online and in-person training as well as campaign readiness launch sessions if you are unsure how to best set up your campaign. We also offer complimentary email and phone support.
Getting Started with CHALK
All CHALK Digital products are available through the Berkshire Hathaway HomeServices REsource Center, available at: https://www.bhhsresource.com/
Once logged into the website, select the CHALK Digital tile to get started!
