THE AGENTIC ACTIVATION PLATFORM
Where Businesses
Get Discovered.
Advertising that knows when to act.
CHALK turns business and customer signals into insights and automated campaigns that reach the right audiences at the right moment.
Annualized Platform Activity
The CHALK platform
Built to integrate.Built to automate.Built to scale.
Your data. Your systems. One connected activation platform.
SIGNALS → INSIGHTS → ACTION → OPTIMIZATION
CHALK connects business data, feeds, customer intelligence, lifecycle signals, creative, and media channels to automate activation and measurement at enterprise scale. AI models inform bidding and inventory evaluation, while automated creative workflows turn listing data into advertising. From a new listing or hiring need to a changing customer relationship, the platform turns signals into coordinated campaigns across digital, video, and streaming TV.
Connect
Connect first-party business data and feeds from the systems your teams already use.Identify
Apply customer intelligence and lifecycle signals to identify relevant audiences and moments.Activate
Automate creative and coordinated media activation across digital, video, and streaming TV.Learn
Bring campaign measurement and engagement signals together to inform the next activation.Visibility that informs your next move
See where your advertising goes.
Learn what to do next.
Bring delivery, engagement, and audience learning into the same conversation—so each campaign helps inform the next.
Understand performance
Review impressions, clicks, and unique audiences reached to better understand engagement and advertising frequency. Campaign dashboards and geographic views put delivery in context.
Connect your reporting
Use reporting API access to bring campaign activity into your existing business reporting workflows.
Build on each campaign
Use campaign history for remarketing, audience enrichment, and matchback analysis—connecting advertising activity with business records.
APPLIED AI
What is
agentic activation?
Turning signals into action. CHALK connects what’s happening in your business with relevant audiences, creative and media activation.
INTELLIGENCE IN ACTION
Built on machine learning.
Powered by agentic activation.
Nearly a decade of machine learning and predictive modeling powers CHALK’s insights, recommendations and automated activation.
Business data
More relevant audiences
Use business events and customer signals to identify who to reach—and when.
Applied intelligence
Smarter media decisions
Focus your budget on relevant audiences and opportunities to reduce wasted spend.
Creative & media
Faster campaign activation
Turn your business and customer data into professional video, social and digital ads—no designer needed. CHALK uses your inventory, services and customer signals to find relevant audiences and target delivery.
AI-POWERED.
HUMAN-GUIDED.
You set the goals and desired outcomes. CHALK’s AI uses business and customer signals to recommend improvements and automate activation within those parameters—without waiting for a prompt.We continue exploring new signals and insights to support better marketing decisions.
Built for discovery
Three markets.
One platform.
Built for growth.
Purpose-built experiences translate CHALK’s intelligence and activation platform into the language, workflow, and outcomes of each industry.
Real Estate
Turn every listing and relationship into reach.
Automated media for properties, brands, agents, contacts, recruiting, and new developments.
Explore real estate ↗
Education
Help local families discover your learning programs.
Grow enrollment for after-school learning, tutoring, and enrichment programs.
Explore education ↗
Recruiting
Reach the people who keep your business moving.
Find local candidates for seasonal, part-time, retail, hospitality, and warehouse roles.
Explore recruiting ↗CHALK products
Four ways to create discovery.
Each product uses the same intelligence, automation, creative, media, and measurement foundation—configured around a different business opportunity.
Market every listing—and every moment in its lifecycle.
Automatically generate ad creative when a listing goes live, then extend campaigns as properties move from new listing to open house, price change, pending, and sold.
OBSERVED LISTING PERFORMANCE
~20%Higher 30-Day Move Rate
Incremental paid media was associated with stronger 30-day listing movement.
Among comparable $200K–$400K residential listings, properties receiving an additional paid CHALK media boost showed an approximately 20% higher 30-day move rate than listings that did not receive the additional boost.
The analysis provides a directional signal that extending listing visibility with incremental paid media may help support property movement during critical marketing windows.
Source: CHALK listing activity data, Apr. 1, 2025–Jul. 5, 2026; $200K–$400K residential listings; N=40,026 listings with and without an additional paid boost. “Moved” means the listing transitioned to Closed, Sold, or Off Market within 30 days following the applicable campaign period. Observational analysis; marketing cannot be established as the sole cause of the difference.
Turn existing contacts into your next clients.
Enrich CRM records with partner-provided intelligence, apply directional Move Intelligence, prioritize likely opportunities, and activate selected contacts through measurable digital media.
From contacts to campaigns
- Connect your contacts. Start with CRM records, including email or postal address.
- Build your audience. Match eligible records and use available intelligence to prioritize outreach.
- Activate your message. Select creative and launch digital advertising to your chosen audience.
- Learn and reconnect. Review delivery and engagement to inform the next campaign.
THE OPPORTUNITY INSIDE THE CRM
Your next listing may already be in the database.
>93%of observed listing opportunities were captured by another agent
In a joint Tom Ferry + Revaluate audit of eight high-performing agents and teams, fewer than 7% of listings that occurred among contacts already in their databases were captured by the agent who already held the relationship. More than 93% listed elsewhere.
- Enrich
- Score
- Prioritize
- Activate
- Measure
CHALK helps turn an existing contact database into an actionable audience. Contact records can be enriched, evaluated with directional Move Intelligence, prioritized for follow-up, and activated through measurable digital media.
Source: Tom Ferry + Revaluate CRM database audit of eight high-performing agents and teams. Revaluate reported approximately 5% annual homeowner mobility within the analyzed databases, fewer than 7% of resulting listings captured by the agent already holding the relationship, 5,161 missed listings, and approximately $2.57B in associated transaction volume. The >93% figure is a relationship-leakage finding, not a prediction rate and not a claim that every missed listing was recoverable. The 250–300 contact example is a CHALK illustrative model, not an industry-average CRM size or guaranteed performance result.
Bring precision targeting to the biggest screen.
Extend brand, property, recruiting, and customer campaigns into premium streaming environments—with coordinated creative, household reach, and consolidated reporting.
Transform meaningful places into addressable audiences.
Build campaigns around markets, offices, events, competitor locations, and other points of interest—then reach relevant audiences across digital channels.
RESULTS
Built at scale.
Proven over time.
Since 2020, CHALK has activated more than 1.2 million campaigns, delivered more than 5.3 billion impressions, and generated more than 85 million consumer engagements across enterprise and local advertising programs.
Companywide CHALK platform reporting, Jan. 1, 2020–Aug. 31, 2026. Consumer Engagements reflect recorded click-based interactions. Aggregated Engagement Rate = Consumer Engagements ÷ Impressions Delivered.
CHALK INSIGHTS
Research behind the opportunity.
Explore the evidence behind listing visibility and the opportunities within an existing contact database.
LISTING PERFORMANCE
What CHALK’s 30 Day Move Analysis Shows
Compare observed listing movement with and without an additional paid media boost, including the methodology and limits of the analysis.
Read the analysisCONTACT INTELLIGENCE
The Listing Opportunity in Your Contact Database
Explore a third-party relationship audit and CHALK’s approach to turning existing contacts into an active advertising audience.
Read the researchOUR BEGINNING
From a chalkboard on the street
to digital advertising at scale.
CHALK began with a simple idea: local businesses were already creating relevant, timely messages for the people around them—but those messages rarely traveled beyond the sidewalk.
The original inspiration was a street-side chalkboard: a business owner could spend time carefully creating an offer, yet only a limited number of people walking by would ever see it.
CHALK Digital was built to change that.
The idea was to take that same local message and transform it into a digital ad in seconds—then use technology, data and automation to deliver it to the right local audience across digital media.
That founding idea still defines CHALK today: make local advertising easier to create, easier to activate, and easier to scale.
CHALK it up!— Craig Hagopian, Founder & CEO
THE NAME
The local favorite.
Before digital odds boards, bookmakers recorded and updated odds in chalk. As betting interest in the favorite grew, repeated updates left a buildup of chalk dust—giving rise to “the chalk” as a name for the favorite.
Today, “chalk” is also used in sports, business and other competitive settings to describe the favored side—the player, team or outcome with the strongest advantage.
That second meaning became a natural fit for the brand: CHALK helps local businesses compete to become the local favorite.
CHALK = THE LOCAL FAVORITE™THE COLOR
Built to stand out.
Orange has been part of CHALK from the beginning because it reflects the qualities we want the brand—and the platform—to convey: energy, visibility, creativity and optimism.
- Innovative
- Identifiable
- Visible
- Experimental
- Energetic
- Positive
- Cheerful
- Friendly
- Creative
- Optimistic
#ef8522CHALK Medium Dark Gray
#666666
GLOBAL OPERATIONS
Global technology.
Local execution.
CHALK operates across the United States, Japan and India, combining enterprise advertising, real estate marketing, luxury media and software development across a global operating footprint.
Our teams work across San Diego, Charlotte, New Delhi and Tokyo—bringing together local-market knowledge, advertising technology and engineering expertise.
SAN DIEGO, CALIFORNIA
CHALK U.S.
Enterprise advertising + real estate platform
NEW DELHI, INDIA
CHALK INDIA
Engineering + platform development
TOKYO, JAPAN
CHALK JAPAN
Enterprise advertising for recruiting + education
CHARLOTTE, NORTH CAROLINA
UNIQUE HOMES MEDIA
Luxury real estate media + publishing
LEADERSHIP
Built by marketing technologists, proven operators and growth-minded entrepreneurs.
CHALK’s leadership team combines decades of experience across advertising and marketing technology, software development, location intelligence, enterprise media, international business, real estate marketing, travel and mortgage.
Craig Hagopian
Founder & CEO
LinkedIn ↗
Chandra Kholia
CTO & Co-Founder
LinkedIn ↗
Satoru "Yuki" Yukie
Head of International & Co-Founder
CEO, Chalk Digital, K.K.
Ramses Meijer
President, UNIQUE HOMES MEDIA, INC.
LinkedIn ↗
Ishwardeep “ID” Singh
Head of CHALK Digital India & CHALK Co-Founder
LinkedIn ↗
Manabu Seko
President & COO, CHALK Digital, K.K.
LinkedIn ↗Experience & recognition
Built through real-world
advertising experience.
From local businesses to national brands, CHALK brings advertising technology and hands-on operating experience together.
Start a conversation
Who should discover your brand next?
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